Since 2011, I’ve had the privilege to work across a range of global / international / Scale-Up brands and helped accelerate their organic search traffic and revenue.
With over 12 years experience in organic search I have a background in various SEO roles covering through from Strategy, Technical, Content to Digital Outreach.
I have previously worked on SEO strategies for brands such as Betway Group, Stars Group (PokerStars & Full Tilt), OANDA, SEON, boohoo and JD Williams. I’ve competed in some of the most difficult verticals such as iGaming, Trading and Health in an international setting.
Some examples below of places where I’ve workedand the results I delivered – screenshots from SEMRush as of November, 2023.
Please note, areas such as revenue I have not disclosed due to NDAs and business sensitive information. My goal is to grow revenue not just traffic.
SEON. Fraud Fighters
- About SEON: A SaaS anti-fraud scale-up originally based in Hungary, now with presence in North America, Europe & APAC.
- SEO Period: August, 2021 – November, 2023
- Organic Growth: Over 1470%
- Achievements examples (but not limited to):
- SEO became the leading source of ARR
- Led new A/B testing and Website personalisation experiences
- Built a team that covered SEO specialists, Content & Outreach
Betway Group (part of SuperGroup)
- About Betway: Global online iGaming company offering products such as sports betting and casino.
- SEO Period: March, 2018 – August, 2021 (just one of the territories I worked in during my time at Betway from February, 2017).
- Organic Growth for Italian Domain: Over 3365%
- Achievements examples (but not limited to):
- SEO was the leading acquisition channel
- Build out the organic content strategy
- Built processes and lowered costs for department
OANDA (part of CVC Capital)
- About OANDA: Global currency converter and trading platform
- SEO Period: September, 2016 – February, 2017
- Organic Growth: Over 60%
- Achievements examples (but not limited to):
- Ranked page 1 organically within 3 markets for all their core commercial terms in UK, DE, ES & FR
- Led conversion rate optimisation experiments to improve growth
- Worked with editorial teams on economic related content pieces to grow SEO
